Arthur Gasch

Founder, Visionary & Member of the Board

Arthur Gasch established MEDICAL STRATEGIC PLANNING in 1992, to provide the North American healthcare device and information systems markets with reliable, verifiable, actionable business intelligence data and services based upon census-level market surveys. Achieving that vision requires a team of talented people, which is what MSP now is. Daily leadership is provided by Betty Gasch, RN, the company President & COO. Arthur's serves on the Board of Directors and provides strategic direction. Arthur was the architect of MSP's family of Reality™ Knowledgebases - covering various medical devices and information systems currently installed in U.S. hospitals, ambulatory surgical centers and Canadian hospitals. Arthur also was the architect of the Reality Expert™, a web-based data collection system that allows MSP to model complex system relationships. As a result of these novel technologies, MSP has grown to be the largest database of market information (for the products tracked) of its type. Business intelligence available from MSP includes: electronic health record systems, patient monitors, defibrillators, ventilators and other products installed in hospitals, urgent care centers, freestanding surgical centers and physician offices.

Prior to founding Medical Strategic Planning, Arthur was Manager of Market Research with Siemens Electromedical Group in Danvers, MA. His career in medical electronics and information system dates back to 1971, and has included various sales, sales management, dealer management, national account management, product management and market research positions with trend setting, global medical technology companies including: Tektronix, Hewlett-Packard (now Philips Healthcare), Spacelabs/OSI and American Optical. He has also provided patient monitoring equipment planning services to hospital equipment planning firms including: Mitchell International, Chi Systems, the Planning Center and Health Care Planning, including the planning of hospital relocations for Orangebury Regional, Brandywine and others.

Arthur was Editor of the company's Industry Alert™ newsletter and a Contributing Editor to American Health Consultant's well-known BBI Newsletter and until 2007 was Contributing Editor to the popular BBT (Biomedical Business & Technology newsletter. He was also a contributor to the book, "ICU 2010 – ICU Design for the Future", Edited by D. Kirk Hamilton and published by the Center for Innovation in Health Facilities; and sponsored by the American Institute of Architects, Academy of Architecture for Health, the Society of Critical Care Medicine, and the American Association of Critical Care Nurses.