Betty Gasch, RN, BSN, CCRN

COO and President

Betty joined MSP in 1998 as a partner and its largest shareholder, transforming the company to a women-owned, small business. She is now the Chief Operating Officer of the company and brings 30 years of varied nursing insight and market perspective to Medical Strategic Planning, which is reflected in MSP articles and research activities. Her career spans nursing at university (University of Michigan Hospital) critical care settings, community hospital ICUs (Glenbrook Hospital, Glenview, IL), continuing education and staff development capacities (Northwest Community Hospital, Arlington Heights, IL) and home healthcare nursing and program creation (VNA of Central Jersey). Betty is a publisher of MSP Industry Alert™ and also a Contributing Writer to the BBI Newsletter , and her articles have also appeared in Medical Device Daily, Assisted Living, the BBT Newsletter and other American Health Consulting (Thomson) newsletters.

Prior to becoming President of MSP, Betty worked at the VNA of Central Jersey as a nursing case manager and Medicare Certified provider of post-hospital care in central New Jersey. She helped establish an assisted living program for the VNA. Betty has worked as a nurse in ICU and also as an educator in hospital nursing, during which time she was CCRN certified.

Betty is the author of HEART-to-heart, a Christian self-help book for those seeking healing from abuse and other issues. It is currently available in English and also now available in Russian. She co-authored several of the company market reports, developed Invasive Hemodynamic Monitoring and other nursing seminar materials, and has made educational training presentations to nurses on invasive hemodynamic monitoring and other topics. Betty has a Bachelor of Science degree in Nursing from the University of Michigan - Summa Cum Laude, and has attended numerous medical and nursing conventions.